Private Equity

Move from thesis to conviction faster with high-volume expert interviews

How private equity teams use Qualitate

Develop and validate investment theses

Stress-test market assumptions, customer loyalty, switching costs, and moat durability using direct buyer evidence.

Run channel checks and due diligence

Evaluate demand, churn, renewals, product usage, and AI impact through customer, former employee, and industry expert interviews.

Track competitive wins and losses

Understand where target and portfolio companies win, lose, and face encroachment from larger or emerging competitors.

Monitor portfolio companies and create value

Track shifts in customer sentiment, product adoption, and competitive positioning. Bring new market evidence directly to management teams.

Qualitate market research systemStudy Brief: Set the thesis, questions, and objectives for the next research cycle. Evidence Base: Ground the work in proprietary research and prior market evidence. Objective: Collect fresh expert perspectives and quantified market observations. AI Interviewer: Run adaptive interviews with questions informed by the research brief. Field Data: Turn the combined evidence into market signals, answers, and briefings.OBJECTIVEEVIDENCEBASESTUDY BRIEFAIINTERVIEWERFIELD DATAYOUR RESEARCH

Continuous Diligence Agent

  1. 01 / ADD CONTEXT

    Start with your existing research

    In addition to our 1M+ minutes of expert interviews, upload your human-led call transcripts, deal materials, or an investment memo to ground new research in what your team already knows.

  2. 02 / GENERATE QUESTIONS

    Find the gaps in your thesis

    Qualitate’s interview agent drafts follow-up questions to explore unresolved issues, test assumptions, and probe risks surfaced in your prior calls.

  3. 03 / LAUNCH FOLLOW-UP CALLS

    Go deeper with 10 AI-moderated interviews

    Qualitate interviews 10 more customers, bringing their responses together with your human-led research to update findings and guide the next round.

  4. 04 / SET A CADENCE

    Keep testing as conditions change

    Schedule a recurring workflow to revisit key questions and track shifts in customer sentiment, competitive positioning, and spending plans.

By the numbers

7
Of the world’s top 20 private equity firms use Qualitate
⅓
The cost, completed in under four business days
50
Churned customer and former employee interviews completed in eight business days

Built for institutional research

Protect proprietary research and manage firmwide compliance with expert disclosures, PII and MNPI screening, approval workflows, audit trails, and configurable access controls.