Corporations
Build your strategy on what buyers actually want
Guide product, pricing, and growth decisions with the world’s fastest-growing buyer intelligence library and custom research, delivered in days.
Qualitate gives UiPath repeatable market evidence across four decision areas: product, pricing, competitive strategy, and acquisitions.
4 AREAS
How corporate teams use Qualitate
Build what your buyers need
Validate product concepts and roadmap priorities with your customers, competitors’ customers, and buyers you haven’t reached.
Get pricing and packaging right
Understand willingness to pay, packaging preferences, and perceived value. Find where pricing creates friction, and where buyers don't recognize your advantage.
Understand why you win or lose
Expand win/loss research beyond your own pipeline. Uncover switching drivers, competitive strengths, and unmet expectations to sharpen positioning and improve retention.
Find your next growth market
Compare demand, spending, and unmet needs across markets and buyer segments. Test expansion opportunities with the people who would buy before committing resources.
One system for product, pricing, and market strategy
- Research AgentBuilt on firsthand evidence, not scraped web content. Turn Qualitate’s interviews with senior technology buyers and your team’s own research into insights for product, pricing, and competitive decisions.
- Company & Market SignalsTrack quantified metrics on spend, adoption, churn, and feature preferences over time. Compare your position with competitors and see which buyer priorities are changing.
- Continuous MonitoringFollow your competitors and target markets. Receive briefings and alerts on shifts in buyer sentiment, demand, and purchasing priorities.
- AI-Moderated InterviewsTarget buyers by tech stack, vendor purchase plans, and role. Qualitate sources the experts from our panel, designs the study, and conducts adaptive interviews at scale.
- Context & MemoryBuild on the research and context you choose to add. Sharpen future interviews and analysis with what your team already knows.
- IntegrationsBring buyer evidence into product planning and competitive intelligence workflows through API, MCP, and data feeds.
Explore Each Feature
Custom Research Agent
Go beyond your CRM
Hear from customers, lost prospects, and competitors’ buyers - including those who left you off the shortlist.
Skip the scheduling
Qualitate handles recruitment and invitations - no scheduling or manual coordination required. Your team can flag any contacts to exclude.
Uncover unvarnished feedback
Buyers speak with our neutral AI Interviewer on their schedule, with adaptive follow-ups on pricing, product fit, and competitive trade-offs.
Put buyer feedback to work
Compare decision drivers to sharpen positioning, guide product priorities, and surface opportunities to win back or retain customers.
By the numbers
- 1M+
- Minutes of AI-moderated expert interviews conducted
- 120
- Interviews in <10 business days for one publicly traded security company
- 20
- “Dark pipeline” customers uncovered
Enterprise controls for every team
Manage who can launch research, approve questions and responses, and access findings. Keep proprietary research private with configurable permissions.