Our $25M Series A and the next decade of primary research

At Qualitate, we’re building the first continuous intelligence system for primary research. Our mission is to make accessing high-quality expert perspectives fast, affordable, and deeply integrated into every business decision.

Today, we’re announcing our $25 million Series A led by Insight Partners, with continued support from IA Ventures and Crew Capital. We’re grateful to have investors who share our conviction about the opportunity to revolutionize the research industry with AI.

Understanding a market starts with the people in it. Their decisions shape which products succeed, where capital flows, and how industries evolve. Yet businesses and investors still spend weeks and substantial budgets getting access to those perspectives, limiting primary research to a fraction of the decisions it could inform.

We believe primary research should move from this episodic model to infrastructure: always-on, built into how every company and investment firm operates, supporting every decision that matters. The right system should watch the market a team cares about, recognize when something has meaningfully changed, and direct new research where an answer could change a decision or expose a risk. AI makes this possible at a scale, speed, and cost that the industry has never been able to deliver.

That’s the system we’re building. Qualitate interviews experts, turns their perspectives into structured evidence, and brings that research directly into customers’ workflows. Every conversation informs the next. Our AI Interviewer draws on prior research and a customer’s own context to ask sharper questions, while our research agents help teams understand what changed and where to go deeper.

In just over a year of commercialization, we’ve already seen customers standardize their research workflows on Qualitate. We’re proud to work with leading investment firms like Alger, Stone Point Capital, and Squarepoint, and companies including UiPath, Collibra, Alteryx, and Commvault.

Our revenue run-rate has grown more than 10x this year, and we’ve conducted more than one million minutes of AI-moderated expert interviews. Our 12-month net revenue retention is over 300%, as customers bring more of their research questions and decisions onto Qualitate.

Insight brings firsthand experience to this partnership. As Crissy Behrens, Managing Director at Insight Partners, says:

"Insight became a Qualitate customer before we led this round, which gave us a firsthand view of what they're building. Primary research across the industry has long been limited by cost, time, and access. Qualitate's AI-native architecture changes the calculus of primary research, starting with the quality of its expert network, delivering continuous intelligence that compounds with every conversation and embeds directly into how teams work. We're proud to partner with Sagar and the team as we believe they are redefining what market research looks like for the next generation of enterprise decision-making."

Delivering on this ambition requires an extraordinary team. I’m proud of the people we’ve brought together and the high standards we all hold ourselves to every day. Our customers trust us to provide them with the data needed to inform their business decisions. Earning that trust every day is central to the company we’re building at Qualitate.

With this funding, we’re expanding our expert network into new industries and geographies. We’re advancing our AI Interviewer and research agents, and launching new capabilities to let customers bring their own proprietary data, context, and panels to Qualitate. Speak directly with experts on our platform, or upload your own third-party transcripts. Access it all from wherever you work via MCP/API, and push data into the systems that matter for your business. This is what it means to make continuous primary research available for every business decision. We’re hiring people who want to help build that future.

Thank you to our investors for backing the ambition, to our customers for pushing us forward, and to our team for making it possible.

The next decade of primary research will be continuous, accessible, and built into how businesses operate. We intend to lead it.