How SiliconANGLE & theCUBE turn primary research into timely enterprise analysis

Building enterprise analysis on firsthand evidence

SiliconANGLE Media covers enterprise and emerging technology through SiliconANGLE’s reporting, theCUBE’s interviews and event programming, and theCUBE Research. Dave Vellante is its co-founder and co-CEO, as well as co-founder and chief analyst of theCUBE Research. He hosts Breaking Analysis, a weekly series examining the companies and market shifts shaping enterprise technology.

Vellante has conducted hundreds of in-depth interviews over his career. Those conversations produced valuable context, but the traditional process was difficult to repeat at the pace of technology news. He had to source each participant, conduct every interview, and synthesize the findings himself. After four or five calls, time often became the constraint.

Qualitate gives theCUBE a way to add targeted primary research to its analysis without extending the editorial cycle by weeks. The AI interviewer runs the conversations, probes participants with follow-up questions, and returns the transcripts and findings for Vellante to interrogate directly.

Fifteen perspectives ahead of a CoreWeave conference

Ahead of CoreWeave’s Fully Connected conference, Vellante wanted to go beyond company commentary and hear directly from the people evaluating, buying, and operating AI infrastructure. Qualitate fielded 15 responses over eight business days, leaving time to turn the findings into a Breaking Analysis before the event.

The panel included seven established CoreWeave customers, six newer customers moving from proof of concept into production, and two evaluators that chose another path. Those two non-buyers added important context: why they selected a competitor or stayed on-premises, and where CoreWeave’s positioning did not win.

That mix gave Vellante more than a directional read. He could examine adoption maturity, buyer priorities, competitive decisions, and the reasons behind them. The findings became proprietary evidence for his analysis rather than another summary of public disclosures.

“That would have taken me a minimum of six to eight weeks. I just would have said, ‘Forget it.’ And I would have paid triple or quadruple.”

Dave Vellante, Co-Founder and Co-CEO, SiliconANGLE Media

Making custom research part of the editorial workflow

Within weeks of onboarding, Vellante had four studies in the field. He could move from the synthesized findings into individual transcripts, test the material with his own AI tools, and develop multiple pieces of analysis from the same research base.

The value is not only faster collection. Qualitate makes it practical to question a new set of experts when the market changes and preserve the conversations for further analysis. For theCUBE, primary research becomes a repeatable input for enterprise technology coverage rather than a time-intensive special project.